Marketing vs Advertising: 7 Key Differences You Need to Know

Traditional marketing refers to any marketing channels that existed before the advent of the internet. Examples of traditional marketing channels include print, telephone books, direct mail, phone, radio, and TV. It involves product development, product distribution, advertisement, selling, and the delivery of products to the end consumer. That being said, there is a situation where marketing is likely more valuable than advertising. In the case of startup companies and other new enterprises, the priority should be developing a marketing plan. If these organizations spend too much on advertising at the onset—without an established or sustainable marketing plan—it can be a disaster.

What is marketing and advertising development

The societal marketing concept is a more recent marketing approach that considers the well-being of society as a whole. This concept is based on the belief that businesses should focus on creating products and services that meet customers’ needs while also considering the negative impact their business might have on society. Companies must understand the social and environmental issues they face to use this approach successfully. With a mass market, national and international, this is only possible through a specialized communication system. Thus, modem advertising evolved, to meet precisely this requirement of the capitalist economic system.

We are not concerned here about the relative importance of state intervention and market determination of these three processes. Marketers use the answers to these questions to help businesses understand the demand for the product and increase product quality by mentioning concerns stemming from focus group or survey participants. Let’s say you come up with an idea for a product you want your business to sell. But upon digging deeper, I began seeing that actually, marketing does overlap heavily with advertising and sales. Marketing is present in all stages of the business, beginning to end.


To successfully use this approach, businesses need to have a competitive advantage in product development. This can be achieved through research and development (R&D), which refers to creating or improving new products. From the logic of these arguments emerge certain specific aspects of the role of advertising in a marketing and advertising software development capitalist economy as a catalyst of development. First, advertising serves a social and even developmental purpose by providing people with information about goods and services available and also about new products and services. Secondly, advertising stimulates the economy -and is thus an instrument of development.

Ideally, advertising should drive people to purchase, but that might not always be the goal behind an ad. An effective marketing campaign ideally serves a company’s consumer base while simultaneously maximizing revenue. Let’s look at the job descriptions cloud team for the two positions to understand the difference between a marketing manager vs. a business development manager. They are different career paths and are different roles, but have some overlap, especially regarding their responsibilities.

Without advertising or marketing communication, products and services could not be sold in sufficient quantities. This would further reduce demand and lead to further closing down of factories and a chain reaction would set in. Higher sales mean more production, lower costs and economies of scale. This creates conditions for lower prices and hence more sales and more employment. Marketing refers to any actions a company takes to attract an audience to the company’s product or services through high-quality messaging.

The Best Way to Market to Small Business Owners

Advertising establishes a one-way channel of communication, where companies can broadcast non-personal messaging to a general audience. Unlike other types of marketing or even public relations, companies have total control over advertising. When a company pays to place an ad, it has complete control over how the content involved is promoted. Market — The target market refers to the characteristics of a company’s ideal client case.

  • Marketing goals vary significantly from company to company, but some common ones include building brand awareness, increasing customer loyalty, growing market share, and generating leads.
  • If you’re working with a particularly tight budget, look into free advertising sites.
  • Put simply, advertising spreads the word about products and services.
  • Social media advertising lets businesses reach and target specific audiences based on their demographics, interests, and consumer behavior.
  • At first, I wondered why marketing was a necessary component during product development, or a sales pitch, or retail distribution.
  • Without advertising or marketing communication, products and services could not be sold in sufficient quantities.

Strategic merchandising locations can be anything from an online store to a channel of physical stores across multiple towns or countries. The goal of the distribution strategy is to enable potential clients to have easy access to your products/services as well as offer a good experience throughout the purchasing process. Marketing advantages include increased sales and profits, market share, customer satisfaction, and brand awareness. Customers will likely trust your company more when familiar with it. They know what you stand for and the products or services you offer.

→ Increased visibility and awareness

Marketing is the process of creating value for a company through the creation and distribution of products or services. Marketing is a critical part of any business, but it can be especially challenging for small businesses with limited budgets. Fortunately, there are many low-cost and even free marketing strategies that you can use to reach your target market and grow your business.

Even as businesses across Australia and New Zealand brace for rising costs ahead, protecting one’s cash flow has never been more crucial. He previously worked with Reuters as a business correspondent and holds a postgrad degree in print journalism. needs to review the security of your connection before proceeding. Return on advertising spend tells you how much money you earned per dollar spent on an ad campaign. This might mean a unified style guide for every advertising resource created – from text, to copy to images and videos. Communicating with future buyers in the right way means talking to them differently depending on what part of the purchase process they are in.

What is marketing and advertising development

Without building relationships with existing customers, existing customers may look for alternative brands that offer better customer service. With the introduction of TV and the internet, companies became more creative in how they communicated product information to consumers. They conducted marketing campaigns across multiple platforms as advertisers competed to outdo other competing products in the market and get customers interested in their products. The marketing information should not only be promotional but also educational to convert more potential customers into successful leads. Through these processes, marketers study how people respond to products and services, which informs how companies create promotional language and design elements related to products.

How to Get Buy-In from Some of the Top Marketing Leaders: 3 Execs Discuss What KPIs Matter to Them

Not too long ago, marketing mostly consisted of outbound marketing, which meant chasing potential customers with promotions without really knowing if that person was interested in purchasing. Thanks to the digital transformation and the rise of new communication channels, marketing has drastically changed over the years. Growing the number of visitors to your site means getting more qualified leads and ultimately increasing your sales. This is important because it gets people acquainted with your brand and the products or services you provide. It also makes you memorable to customers who can begin to trust your brand, become loyal clients, and tell their network about you.

Put simply, it’s not the only method used by marketers to sell a product. Modern marketing began in the 1950s when people started to use more than just print media to endorse a product. As TV — and soon, the internet — entered households, marketers could conduct entire campaigns across multiple platforms. And as you might expect, over the last 70 years, marketers have become increasingly important to fine-tuning how a business sells a product to consumers to optimize success. Put simply, advertising spreads the word about products and services. But this process requires careful targeting to ensure campaigns align with the wants and needs of specific audiences.

→ Market Segmentation Theory

For example, there’s been a 57 per cent increase in juicer purchases, 184 per cent air fryer purchases and a 2,680 per cent increase in Smartphones 5G purchases. Magnify, a local staffing firm previously known as Executive Placements, hired Parqa, a staffing-focused marketing agency out of Minneapolis, to help with its rebrand last fall. Called “Mayo Mania,” the campaign debuted during the 2022 Duke’s Mayo Bowl on Dec. 30. The pro wrestling-themed campaign involved TV, online and social and featured animation by HouseSpecial in Portland, Oregon. An ad agency designed a transit ad that made buses appear as if they were being crushed by giant snakes to promote the city zoo.


Just because advertising and marketing seem like two sides of the same coin doesn’t mean they’re one and the same. Content marketing can be through social media posts like Instagram or YouTube to create compelling content that attracts attention and keeps customers interested. Advertising teams stay on top of the most effective marketing channels for the business based on sound data, including where customers for the business can be reached at the best value. On the other hand, companies that position themselves as business-to-business aim to capture the attention of other companies through their marketing efforts. Your wheel will increase in speed when you add more force in high-impact areas, such as customer service, inbound marketing, social media messaging, or a loyalty program. From a high-level view, business development focuses on business relationships and strategic partnerships.

The final step is implementing and monitoring the marketing plan to ensure it reaches the desired results. The product concept focuses on improving its products to offer superior quality, performance, and features. This approach assumes that customers are not as price-sensitive as the production concept suggests and will pay more for a product that offers superior quality, performance, and features.

TV advertising is the most expensive type of advertising—it can cost anywhere between $63,000 and $8 million dollars, depending on the level of production value and the network ad slot you purchase. Radio advertising, on the other hand, is quite inexpensive, as an advertising format, since there is less production involved and fewer competitors for radio ad slots. If you plan to advertise using internal talent, you might find that you’ll need to allow for people like strategists, media buyers, copywriters, video editors, and the like. Your fractional CMO will build and guide your team to execute on the map for the next 60 days.

Brand Management — Brand management attempts to create a bond between customer and a particular company’s brand. To do so, it is necessary to evaluate a company’s products or services as well as logo, design, packaging and other elements. Brand management also assesses aspects of the target market, direct competition and existing customer relationships. The primary goal of advertising is to effectively communicate a message or idea to an audience in order to influence their opinion, attitude, and behavior.

Prior to joining WebFX as a writer, Maria was a marketing professional and editor for B2B and B2C publications. When she’s not immersed in digital marketing and writing, she’s out running, swimming, or playing with her dogs. Optimize each stage of the funnel by creating retargeting strategies for customers who have abandoned their carts during the checkout process. Your marketing plan won’t work unless you know what you want to achieve. Marketing is not just one single strategy, but rather a combination of many different techniques and tactics. Below we’ve listed some essential marketing strategies that you should know about.

They may be required to hold a BS or BA, MBA, or other degree or certification in marketing, communications, or a related field. Often, you have your sales department, which works to overcome market obstacles in order to create consumer sales. Someone who works in business development will participate in the activities, ideas, and initiatives that will improve the business. Did you know that almost 53% of site traffic is generated from a mobile device? It makes sense for businesses to explore mobile advertising to reach their prospects, who are most likely smartphone users.